Product Protection of Micro, Small and Medium Enterprises (MSMEs) in Franchise Licensing Arrangement in Indonesia

Abstract

This article discusses the protection of Micro, Small and Medium Enterprises (MSMEs) in structuring franchise licensing in Indonesia and how the implementation of government and local government policies on the form of MSME protection guarantees, especially on MSME products that are sold or distributed in partnerships between MSME actors and franchise businesses (Franchisee), especially Minimarkets, Supermarkets. The research method used is the Normative Method with a Statue Approach, and uses qualitative descriptive analysis to analyze the data. The results of this study indicate that the guarantee of protection of MSME products is evidenced by the existence of Regional Regulations governing this matter. However, when viewed from the existing implementation in the regions, it has not fully guaranteed the protection of MSME products because there are still regions that still do not have regulations regarding the Empowerment and Protection of MSMEs, especially MSME products in the arrangement of franchise licensing.